No. You are not supposed to focus on the words, and you are not supposed to hear them either. That is what makes a subliminal a subliminal.
Put the track on and let it run in the background. While you work, while you read, while you fall asleep. Your attention belongs to whatever you are doing.
If you can pick the sentences out and follow them, you are listening to something else. That is hypnosis, or affirmations while awake, or reading statements out loud to yourself. All of those work through your conscious mind, and all of them need your attention.
Subliminals take the other road. The suggestions sit under the music, quiet enough that you never consciously catch them, and they reach the subconscious mind directly. Trying to hear them defeats the point. Here is how the method works in full.
What you will actually notice
Music or nature sounds. That is it. Some people hear a faint whisper in the background at higher volumes, most hear nothing but the track.
Keep the volume between 10 and 50 percent. Loud enough to hear the music comfortably, quiet enough that nothing pulls at your attention. Headphones help, because the affirmations are split across your left and right ear, though the program still works on speakers.
There is nothing to do
You do not need to sit still. You do not need to visualise anything, repeat anything, or hold a picture of the outcome in your head while the audio plays. No breathing technique. No special posture.
Relax and let it run. That is the whole instruction.
This is one of the reasons people stick with subliminals when other methods fall away. You can use them during hours that were going to pass anyway. Working, commuting, cleaning the flat, sleeping.
Give it time
Most people start noticing changes after 2 to 4 weeks of regular listening. Deeper shifts usually take 2 to 3 months. That is with the audio playing in the background, not with you concentrating harder on it.
Straining to catch the words will not speed anything up. If anything it turns a passive habit into effort, and effort is exactly what you stop doing here. Consistency is what moves the needle, not intensity.
Feel good knowing it is on its way. Press play, go about your day, and let the program do the work in the background.
If you would rather know exactly what is going in, every product page lists sample affirmations from that program. Reading it once is fine. Then put it away and go back to not paying attention.